About 70 lakh weddings to be solemnised from 15 Jan to 30 June in the Country

# Estimated 13 lakh crores to flow in the marriage business in this wedding season

RNS: The trading community across the country is upbeat and optimistic about the next phase of the wedding season, which begins on January 15, and traders across the country, including Delhi, have made elaborate stock arrangements to meet demand. The wedding season starts on January 15 and lasts until June 27.

This time there are 53 auspicious dates for weddings and as per estimates drawn by the Confederation of All India Traders (CAIT), around 70 lakh weddings will be solemnised all over the country during this period resulting in a massive flow of about 13 lakh crores of rupees by way of wedding purchases and utilization of various wedding related services by the people. It is estimated that in Delhi alone, more than 7 lakh weddings will be solemnised with an estimated expenditure of about 1.25 lakh crore of rupees.

Last year in the month of November- December, 32 lakh marriages were solemnised all over the country, with an expenditure of 3.75 lakh crore.

CAIT National President B.C. Bhartia and Secretary General Praveen Khandelwal informed that during this six-month marriage season, which has 53 auspicious days for marriage, approximately 10 lakh weddings will have an estimated expenditure of Rs 3 lakh per wedding, while approximately 10 lakh weddings will have an expenditure of around 5 lakh, 15 lakh weddings will cost 10 lakhs per marriage, a 10 lakh wedding with an expenditure of Rs. 15 lakh, and a 10 lakh marriage with an expenditure of Rs.

Bhartia and Khandelwal said that in view of the good business prospects of the wedding season, traders across the country had made elaborate preparations, as they want to continue the sentiments emanated from just concluded record business figures of wedding season of last year.

Traders are keeping all arrangements up to date with them to meet the possible rush of customers. They said that about 20 per cent of the expenditure of each marriage goes to the broom-bride’s side while 80 per cent of the expenditure goes to other third agencies working in solemnizing the marriage and notably, this money does not stick but keeps rolling in the markets by way of expenditures of different kinds by the people and helps in maintaining financial liquidity in the markets.

Bhartia and Khandelwal informed that before the wedding season, a lot of business happens in repairing and painting houses. Apart from this, jewellery, sarees, lehenga-choli, furniture, readymade garments, clothes, footwear, wedding and greeting cards, dry fruits, sweets, fruits, worship items, grocery, food grains, decoration items, home decoration items, electrical utility, electronics, and many gift items etc. are usually in demand and it is expected to do good business this year.

Bhartia and Khandelwal said that banquet halls, hotels, open lawns, community centres, public parks, farmhouses and many other types of places for weddings are fully prepared across the country, including Delhi. In addition to the purchase of accessories at each wedding, a wide variety of services are also involved, including tent decorators, flower decorations, crockery, catering service, travel service, cab service, professional, welcoming groups, vegetable vendors, photographers, Videographer, Band-Baja, Shehnai, Orchestra, DJ, horses for the procession, wagons, lights and many other types of services are likely to do big business this time. Along with this, event management and packaging have also emerged as big business. It has also emerged as a big business for Pandits, scholars and other knowledgeable persons who perform marriages.

Acharya Durgesh Tare, Chairman of the Spiritual and Vedic Knowledge Committee of CAIT and an eminent vedic scholar from Ujjain said that according to the calculation of stars the auspicious days include 9 days in January, 14 days in February, 6 days in March, 13 days in May and 11 days in June month bringing a total of 53 auspicious days. Besides, there is large numbers of people of different religion, and sects who do marriages without having any consideration of auspicious dates.


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