News Desk: Global advertising giant Omnicom will slash around 4,000 jobs and phase out several long-standing agencies as part of a sweeping restructuring following its $13 billion acquisition by US-based Interpublic Group (IPG), the Financial Times has reported.
Under the consolidation plan, IPG’s large ad network FCB will be absorbed into Omnicom’s flagship agency BBDO, while creative shop DDB and the MullenLowe network will be merged into TBWA — all under Omnicom control.
Omnicom to axe historic ad agencies and cut 4,000 jobs in IPG takeover https://t.co/vbasxuleOR
— Financial Times (@FT) December 1, 2025
The IPG-Omnicom merger has created the world’s largest advertising group by revenue, overseeing dozens of agencies worldwide and intensifying consolidation across the sector.
Tech giants squeezing old-school ad firms
The restructuring comes as traditional agencies face mounting pressure from Google and Meta, whose AI-driven ad-creation tools can generate images, video spots and copy at a fraction of the cost and time. Analysts say the shift is rapidly eroding the need for conventional creative overhead.
Most cuts in admin — but leadership won’t be fully spared
Omnicom CEO John Wren said most job losses would come from administrative roles, though some executive positions may also be affected.
“There are efficiencies — they come in the form of labour and other things,” Wren told FT. “But anybody generating revenue before December last year has a very good position with us today.”
Layoffs already underway before the merger
Both companies had been quietly downsizing since the deal was first struck:
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IPG cut around 4,000 jobs in 2024, and another 2,400 in early 2025
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Omnicom let go about 3,000 employees in 2024
With AI-powered advertising accelerating and agency consolidation deepening, industry observers say the changes may be only the beginning of a larger global restructuring in the creative communications business.
