New Delhi: Jharkhand has become one of the star attractions at the India International Trade Fair (IITF) 2025, where the state — featured as this year’s Focus State — is captivating visitors with its stunning display of tribal and silver jewellery. The Jharkhand Pavilion is not just a stall; it’s a statement of the state’s cultural strength, craftsmanship and rising rural entrepreneurship.
Set up by the Jharkhand government, the pavilion showcases everything from traditional artistry to women-led cottage industries, with a clear mission: connect tribal artisans and local entrepreneurs with bigger national and global markets and boost their economic footprint.
Jharkhand’s tribal jewellery dazzles at IITF 2025, driven by a strong government vision to take handcrafted artistry to worldwide markets. #IITF2025 #JharkhandPavilion #TribalArt @HemantSorenJMM@JharkhandCMO @prdjharkhand @ITPODesk @business_today @bsindia @Lifestyle_Store… pic.twitter.com/qakLeaE5pl
— Office of Resident Commissioner, Jharkhand Bhawan (@RCJharkhand) November 21, 2025
Tribal Jewellery in High Demand
Iconic pieces like Hansuli, Thela, Pairi and Bangari are flying off the shelves. Their bold motifs, intricate handwork and strong cultural roots are winning over visitors — especially young fashion enthusiasts. “Unique designs and affordable prices are making these pieces a top choice,” said stall operator Geeta Rani, noting a sharp rise in youth interest.
Government Push Gives Tribal Art a New Identity
With subsidies, product promotion, design support, training and strong market linkages, the state government has powered tribal artists onto a national platform. This support has not only amplified Jharkhand’s traditional jewellery and handicrafts but has solidified the state’s image as an emerging hub for indigenous art.
At IITF 2025, Jharkhand isn’t just displaying craftsmanship — it’s positioning tribal heritage for the global stage.
